〈洋書〉GLOBALIZATION,CULTURE,AND BRANDING:How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization | SpringerLink,Fragmenting Globalization | University of Michigan Press,Strategic Brand Management: Lessons for Winning Brands in Globalized Markets: John, Deborah Roedder, Torelli, Carlos J.: 9780190646004: Amazon.com: ,11KB,Theories of Globalization | Wiley